Hi! I'm Funmilola, A PRODUCT MARKETING MANAGER...

Creating case studies and running campaigns around partnerships is a great way to boost awareness and enable the sales team. Here are some case study templates below as well as an article here on my experience running a case study campaign. 

Product guides are a great resource for B2B companies that want to make the sales process more efficient for the sales team and customers. These guides were created to assist the sales team in their outreaches so customers have enough information on the product before speaking to a rep. This shortens the process and ensures companies know if they're a good fit for your product. 

At Curacel, my first major project was the company website. My process involves analysing competitors' websites and working with designers to streamline the content and the copy. The whole process is detailed here. Relevant docs I used for this are below. The website has changed a lot over time with multiple additions such as the industry pages. You can view the current website here and the old version here.

At Property Pro, I was in charge of data analytics, writing and editing of the first 3 editions of the company's first real estate reports. 

Here are samples of presentations I created  for the YouTube Black voices creator class.

Curacel is a B2B Organisation and one of the ways it generates revenue is through transactions (customers of our partners buying insurance products).

To boost transactions on partner platforms, I initiated co-marketing plans where we worked with partners to increase awareness of the Curacel products to their customers and on their platforms. Here are some creative samples. You can read more about the comarketing process here. 

Here are some other helpful product marketing templates created as part of the Product Marketing Alliance Scholars Program.